In the design process, we cleverly extracted the initial letter “C” to create a sense of multidimensional space, envisioning a world where cultures and arts are seamlessly connected. Our visual expression is centered around the concept of the "organic circle," a vivid interpretation of the brand’s philosophy—“A city window that connects the world.”  

By integrating the letter “C” with the multidimensional form of the Möbius strip, we successfully shaped a graphic with a dynamic sense of spatial depth. The interplay between the brand colors—shades of orange and red—symbolizes the brand’s mission, as echoed in the slogan: “Connecting a beautiful life.”  

In terms of graphic treatment, we intentionally avoided mechanical precision and mathematically constructed circles. Instead, inspired by the anticipation of a better life, we repeatedly sketched organic, fluid curves, creating a symbol full of vitality and warmth.