We designed a set of environmental graphics for CityMuse, aiming to explore the relationship between people and reading spaces. In the fast-paced, efficiency-driven city of Shenzhen, we created a warm and reading-focused environment. The design incorporates smooth, organic curves, forming lively and engaging human-like icons. These icons appear to engage in an ideological dialogue with customers in the minimalist, open space, subtly guiding their attention back to the discovery of life’s beauty.

We envision these graphics as little surprises that are present everywhere, establishing a connection with the audience in a gentle and grounded way. As expressed in our brand slogan: “Connecting a better life.”