We aimed to derive a unique visual language from the brand’s past accumulated assets, and ICON BRANDING was the first methodology that came to mind. By combining the brand's most important asset—the "red and blue striped goose"—with the consumer touchpoint of coconut water, we envisioned the delightful experience of "refreshing and delicious coconut water being gulped down" as our ideal fantasy for this product category.

We extracted the color proportions from the brand's assets to avoid creating an overly childish brand image. Instead, we designed a striped color block system that aligns with the "striped goose" in users' memory. This visual icon also adapts well to the new consumer tea drink industry, with its frequent collaborations and promotional materials. The visual icon can be endlessly extended and expanded, creating a strong sense of series, a unified brand icon, and a refreshing and captivating brand interpretation.