We designed a series of themed IP geese for gulugulu, each with a unique character, and also developed a highly adaptable and visually impactful image system. This ensures that during frequent brand-consumer interactions in operational activities, the visuals remain simple, clear, cute, and universally appealing. This approach aligns with the brand’s tone and supports broader communication.

One of the primary channels through which gulugulu connects with consumers is through its fun and charming fridge magnets. To enhance this connection, we developed an engaging mini-program page titled "Choose Your Goose Identity," inviting the public to join the world of geese and become part of the brand's community.