Jieshan Oriental is an innovative health management company that integrates Eastern wellness philosophy. Rooted in the concept of “The highest good is like water”, the brand has established a holistic service system encompassing medicine, wellness, and beauty. We developed its corporate visual identity to reflect these values.

The visual system draws inspiration from the clarity and purity of water, combining symbolic graphic language representing health and care. Through a restrained, Eastern expression, the design conveys a brand image that is professional, gentle, and trustworthy.

The “Jieshan Oriental” logotype features a bespoke typeface that merges Eastern aesthetics with the philosophy of balance. Its overall design is poised and serene, embodying a sense of quiet strength.

The Chinese characters are designed with refined, minimal strokes, featuring graceful diagonals and a grounded center of gravity, reflecting the Eastern aesthetic pursuit of harmony, uprightness, and inner peace.