Jieshan Tang is a traditional Chinese medicine lifestyle center focused on women’s health, with Eastern aesthetics as its core essence. It primarily serves a female consumer base and is a subsidiary of Jieshan Health Management Group. In the integration of Eastern herbal medicine and the beauty of women, we have built a comprehensive brand image for the health, medical, and beauty industry.
The inspiration comes from the window flower patterns found in Suzhou-style gardens, combined with the heart shape symbolizing beauty, forming a subtle yet exquisite flower. The outer contour takes the shape of a begonia flower, further conveying the aesthetic concept of Eastern elegance and natural harmony.
With the "flower" as the central concept, the brand image is extended like the blooming process, flexibly expanding in different offline scenarios. This showcases the unique care for women's health—“from the inside out, one flower, one realm”—with meticulous attention to detail.
灵感源自苏式园林的窗花图案，与象征美好的心形相结合，构成一朵含蓄而精致的花朵。外轮廓采用海棠花的形态，进一步传递东方雅致与自然和谐的审美意境。 以“花”为核心概念，品牌形象的应用延展如同开花过程一样，在不同的线下应用场景中由细微之处灵活延展，展现对女性健康“由内而外、一花一界”的独特关怀，细腻入微。