KSL Logistics is a Chinese-owned overseas parcel consolidation company based in New Zealand. Drawing inspiration from the license plates of transport trucks in the logistics industry, we have developed a "modular" visual language that shapes the overall brand identity. Reflecting the unique attributes of KSL’s overseas parcel forwarding services, we designed a brand identity symbolizing a "package" in the form of a cube.  

In the KSL logo design, we cleverly integrated the letter "L" with the universal logistics symbol—a directional arrow—to create a square-shaped logo. This concept further extends into a structured grid system composed of multiple square and cubic elements. Through rotation and mirroring, the arrow forms can adapt to different orientations and color schemes, ensuring versatility across various applications.