指间之间,科技重塑生活方式
RingConn is a leading brand in the global smart ring market, specializing in AI-powered wearable technology and health management solutions. Founded by top international scientists, Changjiang Scholars, and interdisciplinary experts in the medical and AI fields, the brand has received investment from renowned institutions, including Sequoia Seed Fund, Gao Bingqiang, Li Zexiang, and Professor Gan Jie.
With proprietary low-power biosignal chips and AI algorithms, RingConn is committed to developing precise, seamless health monitoring solutions and expanding its presence in the global market.
As the brand continues to grow, RingConn has undergone a comprehensive brand upgrade, introducing a more recognizable visual system, refined packaging design, and enhanced brand communication to clearly convey its evolution from a smart product company to a smart health lifestyle brand.
The new visual language adheres to the "User and Product First" philosophy, employing a minimalist and neutral design to eliminate distractions and ensure clarity and high recognizability of the brand’s core message. Packaging and social media communications further highlight engineering aesthetics, emphasizing the precision and advanced technology behind the smart ring while exploring new possibilities for integrating technology into daily life.
凭借自主研发的低功耗生物信号芯片与 AI 算法,RingConn 致力于打造精准、无感的健康监测产品,拓展全球市场。
随着品牌的发展,RingConn 迎来全新的品牌升级,以更具辨识度的视觉体系、包装设计和品牌表达,强化品牌认知,清晰传达从智能产品向智能健康生活方式的进化。
全新的视觉语言遵循 “用户与产品第一” 的理念,采用简约中性的设计去除干扰,确保品牌核心内容的纯粹性与高辨识度。包装与社交媒体传播进一步凸显工程美学,强化智能戒指的精密科技感,并探索科技融入生活方式的更多可能性。