The brand identity created for the Beijing-based New Chinese-style Sichuan-Hunan small tavern, Sihai Jiusi, is based on the textual arrangement of the name "Sihai Shanchuan," combined with natural landscapes of mountains and rivers to form a symbolic and structured textual form. Through the extracted mountain imagery "Shanchuan" in the design, the brand’s natural strength of "originating from nature, returning to true flavor" is conveyed consistently across the logo and store materials. The core brand identity is derived from the three-line structure of the pictographic character "山" (mountain), which is reinterpreted into an auxiliary graphic used throughout the logo and materials.

This visual system, in different applications, either uses three-dimensional embossing to convey refinement and weight, or utilizes vertical lines in flat compositions to express simplicity and stability. The three-column layout ensures that the visual identity system maintains both order and expansiveness, adapting flexibly to various occasions and situations, and creating a distinctive rhythm and taste.