グラフィックデザイン平面设计
指间之间，科技重塑生活方式
RingConn is a leading brand in the global smart ring market, specializing in AI-powered wearable technology and health management solutions. Founded by top international scientists, Changjiang Scholars, and interdisciplinary experts in the medical and AI fields, the brand has received investment from renowned institutions, including Sequoia Seed Fund, Gao Bingqiang, Li Zexiang, and Professor Gan Jie.
With proprietary low-power biosignal chips and AI algorithms, RingConn is committed to developing precise, seamless health monitoring solutions and expanding its presence in the global market.
As the brand continues to grow, RingConn has undergone a comprehensive brand upgrade, introducing a more recognizable visual system, refined packaging design, and enhanced brand communication to clearly convey its evolution from a smart product company to a smart health lifestyle brand.
The new visual language adheres to the "User and Product First" philosophy, employing a minimalist and neutral design to eliminate distractions and ensure clarity and high recognizability of the brand’s core message. Packaging and social media communications further highlight engineering aesthetics, emphasizing the precision and advanced technology behind the smart ring while exploring new possibilities for integrating technology into daily life.
凭借自主研发的低功耗生物信号芯片与 AI 算法，RingConn 致力于打造精准、无感的健康监测产品，拓展全球市场。
随着品牌的发展，RingConn 迎来全新的品牌升级，以更具辨识度的视觉体系、包装设计和品牌表达，强化品牌认知，清晰传达从智能产品向智能健康生活方式的进化。
全新的视觉语言遵循 “用户与产品第一” 的理念，采用简约中性的设计去除干扰，确保品牌核心内容的纯粹性与高辨识度。包装与社交媒体传播进一步凸显工程美学，强化智能戒指的精密科技感，并探索科技融入生活方式的更多可能性。
Jieshan Tang is a traditional Chinese medicine lifestyle center focused on women’s health, with Eastern aesthetics as its core essence. It primarily serves a female consumer base and is a subsidiary of Jieshan Health Management Group. In the integration of Eastern herbal medicine and the beauty of women, we have built a comprehensive brand image for the health, medical, and beauty industry.
The inspiration comes from the window flower patterns found in Suzhou-style gardens, combined with the heart shape symbolizing beauty, forming a subtle yet exquisite flower. The outer contour takes the shape of a begonia flower, further conveying the aesthetic concept of Eastern elegance and natural harmony.
With the "flower" as the central concept, the brand image is extended like the blooming process, flexibly expanding in different offline scenarios. This showcases the unique care for women's health—“from the inside out, one flower, one realm”—with meticulous attention to detail.
灵感源自苏式园林的窗花图案，与象征美好的心形相结合，构成一朵含蓄而精致的花朵。外轮廓采用海棠花的形态，进一步传递东方雅致与自然和谐的审美意境。 以“花”为核心概念，品牌形象的应用延展如同开花过程一样，在不同的线下应用场景中由细微之处灵活延展，展现对女性健康“由内而外、一花一界”的独特关怀，细腻入微。
Jieshan Oriental is an innovative health management company that integrates Eastern wellness philosophy. Rooted in the concept of “The highest good is like water”, the brand has established a holistic service system encompassing medicine, wellness, and beauty. We developed its corporate visual identity to reflect these values.
The visual system draws inspiration from the clarity and purity of water, combining symbolic graphic language representing health and care. Through a restrained, Eastern expression, the design conveys a brand image that is professional, gentle, and trustworthy.
The “Jieshan Oriental” logotype features a bespoke typeface that merges Eastern aesthetics with the philosophy of balance. Its overall design is poised and serene, embodying a sense of quiet strength.
The Chinese characters are designed with refined, minimal strokes, featuring graceful diagonals and a grounded center of gravity, reflecting the Eastern aesthetic pursuit of harmony, uprightness, and inner peace.
“界善东方”品牌字标采用定制化字体设计，融合东方美学与平衡理念，整体风格端正沉静，蕴含内敛的力量感。中文字体笔画简约有度，撇捺舒展、重心稳健，体现“中正平和”的东方审美追求。
The brand identity created for the Beijing-based New Chinese-style Sichuan-Hunan small tavern, Sihai Jiusi, is based on the textual arrangement of the name "Sihai Shanchuan," combined with natural landscapes of mountains and rivers to form a symbolic and structured textual form. Through the extracted mountain imagery "Shanchuan" in the design, the brand’s natural strength of "originating from nature, returning to true flavor" is conveyed consistently across the logo and store materials. The core brand identity is derived from the three-line structure of the pictographic character "山" (mountain), which is reinterpreted into an auxiliary graphic used throughout the logo and materials.
This visual system, in different applications, either uses three-dimensional embossing to convey refinement and weight, or utilizes vertical lines in flat compositions to express simplicity and stability. The three-column layout ensures that the visual identity system maintains both order and expansiveness, adapting flexibly to various occasions and situations, and creating a distinctive rhythm and taste.
从象形文字“山”的三条线段中提取出品牌的核心识别，演绎为贯穿标识与物料的辅助图形。这一视觉体系在不同应用场景中，或以立体凸印形式展现出精致感与厚重感，或以平面构成的竖线应用传递简约与稳重。三列式布局使得识别形象系统兼具秩序与延展性，灵活适应不同场合与情境，塑造出独具韵律的质感及品味。
KSL Logistics is a Chinese-owned overseas parcel consolidation company based in New Zealand. Drawing inspiration from the license plates of transport trucks in the logistics industry, we have developed a "modular" visual language that shapes the overall brand identity. Reflecting the unique attributes of KSL’s overseas parcel forwarding services, we designed a brand identity symbolizing a "package" in the form of a cube.
In the KSL logo design, we cleverly integrated the letter "L" with the universal logistics symbol—a directional arrow—to create a square-shaped logo. This concept further extends into a structured grid system composed of multiple square and cubic elements. Through rotation and mirroring, the arrow forms can adapt to different orientations and color schemes, ensuring versatility across various applications.
在KSL的标识设计中，我们巧妙地利用了字母 “L” 结合物流行业的通用符号“指针箭头”，设计出正方形的标识造形，并衍生出包括立方体在内的多个方形Grid 所构成的物料。在应用中可以通过旋转和镜像的方式，展现不同方向及色彩的箭头形态，以适应不同应用场景。
In the design process, we cleverly extracted the initial letter “C” to create a sense of multidimensional space, envisioning a world where cultures and arts are seamlessly connected. Our visual expression is centered around the concept of the "organic circle," a vivid interpretation of the brand’s philosophy—“A city window that connects the world.”
By integrating the letter “C” with the multidimensional form of the Möbius strip, we successfully shaped a graphic with a dynamic sense of spatial depth. The interplay between the brand colors—shades of orange and red—symbolizes the brand’s mission, as echoed in the slogan: “Connecting a beautiful life.”
In terms of graphic treatment, we intentionally avoided mechanical precision and mathematically constructed circles. Instead, inspired by the anticipation of a better life, we repeatedly sketched organic, fluid curves, creating a symbol full of vitality and warmth.
通过将字母“C”与多维空间“莫比乌斯环”相结合，我们成功地塑造了一个引人遐想的图形空间感。品牌色橙与红之间的碰撞与连接，犹如品牌标语所言：“链接美好生活” 在图形处理方面，我们有意避免了人工感和理性数学制造的圆形。通过对美好生活的期许，我们以感性的方式一次又一次勾勒出富有生命力的弧度和具有亲切感的图形符号形态。
We aimed to derive a unique visual language from the brand’s past accumulated assets, and ICON BRANDING was the first methodology that came to mind. By combining the brand's most important asset—the "red and blue striped goose"—with the consumer touchpoint of coconut water, we envisioned the delightful experience of "refreshing and delicious coconut water being gulped down" as our ideal fantasy for this product category.
We extracted the color proportions from the brand's assets to avoid creating an overly childish brand image. Instead, we designed a striped color block system that aligns with the "striped goose" in users' memory. This visual icon also adapts well to the new consumer tea drink industry, with its frequent collaborations and promotional materials. The visual icon can be endlessly extended and expanded, creating a strong sense of series, a unified brand icon, and a refreshing and captivating brand interpretation.
我们提取品牌资产的色彩比例，避免过于童稚化的品牌形象创造了条状的色块系统迎合“线条鹅”的用户记忆，并且在应对新消费茶饮行业，频繁的联名、活动物料上该视觉ICON也能够被无限的延伸铺开，形成系列感强烈、品牌ICON、统一且精彩的“清爽演绎”